Overview
AlternativeApparel is an intuitive eCommerce store with a customized WooCommerce plug-in that took the client’s online business to the next level. The client wanted a fully customizable, CMS-based platform to make shopping easy for customers and maximize their business growth. While they were looking for a WooCommerce website development partner; it was important that the outsourced team were reliable and effectively delivered their aim.
Home Page
Apparel product personalization powered by WooCommerce custom plugin.
Desktop
An eCommerce store to help people shop online and boost website conversion.

Tablet
An intuitive tablet version to be modern and relevant.

Mobile
A mobile version to help customers shop on the go!

Combining the brand color scheme with a new take on typography
Apercu-Light Font Family
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Challenges
Alternate Apparel website had a great drop-off in conversion. Our challenge was to streamline the shopping experience for their customers and make it user-friendly for both men and women.
They wanted a simple yet functional and responsive online store to help their customers find, curate, and buy their perfect look before it goes out of style.
Building such a complex WooCommerce plugin to handle over 1000+ SKUs at once and maintaining an accurate inventory of each fabric was a significant challenge.
Solutions
We successfully integrated shopping cart and payment gateway to help them manage payments, inventory, and track sales easily.
The solution was mobile-friendly which empowered business owners to run their daily operations effectively and the project was delivered on-time, within budget and with timely updates.
To meet the client’s design and clean site expectations, we did some custom plug-in developments and made some custom-build page templates to integrate 3-D images to provide a visual representation of the apparels and preview for the customer.
Results
The results were better than expected. goodwinsys worked effectively in collaboration with the client thus producing a beautiful website with stellar reviews.
The online store outperformed the usability of its competitors in the fashion business increasing website traffic, conversion for customer orders, and improved inventory management
The new plug-in was highly scalable, flexible, and responsive and with the new website they were able to reduce response time and boost efficiency along with consistent reliable result across the platform.
What They Say
What should I call you guys – Fantastic? I am really content to see the fabulous job of developing the WordPress plug-in that you people have done. Just the basic outlining and that was it – a really evolved – user friendly and yet an inexpensive plug in was ready for use. This was something that would exceed not only mine but everyone’s expectations.
Alternative Apparel

CEO




